Helping a subject matter expert go online


I have a colleague at work, let's call her SJ, and we got talking about how our day jobs aren't really giving us anything back. There's not a lot of fulfilment that we get out of our roles.

I asked her. "What is it that you really like doing?"

She tells me that she's passionate about shopping, beauty & makeup, and dining at restaurants.

She showed me photos of some of the food that she found interesting in some of the restaurants.

I noticed that she showed a particular expertise in those fields that she said she liked. She was a subject matter expert in those things, and she probably wasn't even fully aware of it.

So I thought that I should help her. I thought of an elevator pitch which involved her thinking about how other people would find her perspective useful. I told her about the benefits of having a journal, a blog, where one can write their thoughts down.

We're setting up the blog later this afternoon. I think that's a good win for me today.

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