I asked her. "What is it that you really like doing?"
She tells me that she's passionate about shopping, beauty & makeup, and dining at restaurants.
She showed me photos of some of the food that she found interesting in some of the restaurants.
I noticed that she showed a particular expertise in those fields that she said she liked. She was a subject matter expert in those things, and she probably wasn't even fully aware of it.
So I thought that I should help her. I thought of an elevator pitch which involved her thinking about how other people would find her perspective useful. I told her about the benefits of having a journal, a blog, where one can write their thoughts down.
We're setting up the blog later this afternoon. I think that's a good win for me today.